India also actively participates in the world famous film festivals. Most recently at the Cannes Film Festival, India organized a show of their film in parallel with films in the framework of participating in Cannes. This is also one of the best ways to promote Indian cinema. Not only that , at the 2013 Cannes Film Festival, the fact that actress Vidya Balana “takes” the role of a jury member is also a highlight that makes more people interested in the country’s films. Cannes Film General Director Thierry Frémaux also said: “Admirable history and tradition, the strong creative motivations of Indian filmmakers are a good example of immortal vitality”.
Because of the good promotion and quality of the films, many Indian films have been copyrighted in countries around the world. Endhiran, for example, has been shown in 300 cinemas around the world, including demanding markets such as North America, the United Kingdom, Spain and Japan.
The difference in the movies
If one has seen Indian films, the audience has found that the films of Indian cinema have left a deep impression. It is the music and dance elements that make up Indian film. Normally, music and dance are only found in music films but in India, these two elements are present in all films. Typically, a movie will appear songs and dances 3 to 4 times. The music is carefully selected for the melody, in addition to the choreography is also performed spectacularly with the participation of many people.
This difference makes Indian films unmistakable with any other film industry. In addition, audiences also enjoy watching movies when there is a mix of music and dance on the film. This can be considered as one of the factors that make up the strong attraction of Indian films.
Indispensable choreography in Indian films
There are large investments and widespread advertising, but Indian cinema has not achieved much success as expected. Indian and Bollywood films compared to major film industries like China and the US have not yet participated in major film festivals of the world such as Cannes or Oscar. The number of films won at these prestigious film festivals is just counted on the fingers. Blockbusters with high investment and quality have not achieved the revenue as “crisis” as foreign blockbusters. India still needs more breakthroughs to bring the film industry to a new level.