Why did India become the center of Asian cinema? (Part 2)

Veer

After returning home, Veer and his warriors stood up to the British colonial and the puppet king in office. The film has such a large budget because in addition to the scenes in India, the delegation went to England to film. In the film, the audience will recognize some famous British places such as: Buckingham Palace; Greenwich Hospital, London; Palace of Westminster, etc.

Endhiran

And another movie known as one of Asia’s largest invested films is Endhiran (Robot, 2010) with an investment of Rs 140 million (about 514.4 billion). The film has a quality that is not inferior to any Hollywood fiction with the same theme of robotics. Endhiran talks about the scientist Vassegaran, who specializes in robotics that invented intelligent robots but could not control them. Therefore, he eventually had to destroy these robots himself to protect the safety of the people.

Promote and market movies and movies

That’s the way Bollywood films invest, but their revenue is not small. Veer films grossed more than Rs 58 million or Endhiran also reached Rs 210 million globally.

Indian and Bollywood films have always known how to make their products stand out. In addition to funding from the budget, India also spared no money when “swinging” to promote the image for each film in a series of countries around the world to enhance its film position.

Every year, India organizes film festivals in various countries to let foreign audiences know about the development of the Indian film industry. These include annual film festivals such as the Indian Film Festival in Los Angeles held in April for documentaries and short filmsIn; dian Film Festival in London held in July; Indian Film Festival in Newyork held in April and May; River to River Film Festival is held in Florence, Italy, etc.

Indian International Film Festival (the biggest film festival in this country) is held every year and they have also signed many film production contracts. with many other countries. Thinking, this is also a way for many countries to know the film production process of this country.