3’s audio launch happened at the St Georges School Grounds in Chennai. The event was hosted by television host turned actor Siva Karthikeyan. Dhanush and Shruti Haasan, 3’s lead pair, started off the event by singing the song Kangal Azhaga… Kadhal Azhaga…
When Aishwarya Dhanush, the director of 3, was asked to come on stage and render a song, she refused. Finally, her husband managed to get her onstage and croon the song Nee Partha Vizhigal with Vijay Yesudas.
Sathya Prakash, who lost in the Super Singer contest, sang the Po Nee Po song from the film. As soon as Sathya Prakash completed the rendition, Dhanush said that it is a very difficult song to sing and he has done a good job.
3’s music director Anirudh sang the Life la Ponnu Vandhutta song amidst huge excitement.
Siva Karthikeyan and Aadhavan mimicked the Why this Kolaveri di song like Vijayakanth, Siva Kumar, T Rajendar and Bagyaraj having the audiences laughing away.
Dhanush sang the Po Nee Po song and danced to its tunes while his wife also joined him on stage. The star also performed the world famous Kolaveri song along with Anirudh, Aishwarya and Shruti Haasan.
The trailer of 3 was also screened during this event. It was revealed during this event that Dhanush’s name in the film is Ram and Shruti Haasan will be called as Janani.
Latha Rajinikanth graced the occasion to shower her blessings on her daughter and son-in-law.
When the show began, the organizers announced that they are looking out for three girls and three boys. Finally, it was evident that these boys and girls will release the audio CD of 3. While they released the audio CD, it was received by Saravanan, the chief of Dhanush Fans’ Association.