In the 1970s, the era when Bollywood passed Hollywood in terms of the number of films released was also the coronation period of the film called “chocolate box”, with a nice cover like a box of chocolates, but inside is empty.
The script is written according to the formula, the plot is often or stereotyped with many scenes of singing and dancing. The main actors hardly sing with real voices but only sing in a lip-sync style. The directors became hired mercenaries and film-makers, depending on the contract, they even filmed dozens of films in the same year.
The 1970s was also the period when India exported films abroad, primarily to serve the needs of overseas Indian communities. From Mauritius to Canada, from the Middle East to the United Kingdom, audiences watch movies in the same style. For the majority of audiences, the first image of Bollywood is the film of the Golden Age of musicals, watching to kill time, watching to relax the mind, but little is left in the mind.
In the 1980s and 1990s, there were many criminal detective films, talking about gangs , money controls life, human’s greed, corruption in society became an interesting topic. Besides, Indian cinema still exploits love films for couples, family ties.
Indian films became more modern in form and from the 90s onwards marked the coronation of a new generation of actors (Aamir Khan, Salman Khan, Govinda, Nana Patekar, Sunil Shetty, Akshay Kumar, actresses). Sridevi, Madhuri Dixit, Juhi Chawla, Kajol, Manisha Koirala, Urmila Matondkar, Karishma Kapoor …).
Among them, the most famous Indian silver screen star is the Shahrukh Khan idol, whose name has been established since 1992. These names follow steps like seniors and sisters like Rajesh Khanna, Dharmendra (1960), and Amitabh Bachchan, Mithun Chakraborty, Anil Kapoor, Hema Malini, Jaya Bachchan, Rekha (1970-1980) to conquer foreign audiences.
The number of Indian films won at international film festivals such as Cannes, Berlin, Venise or Toronto are not many. Meanwhile, movies from Iran, Japan, South Korea, Hong Kong, and China often appear on festivals or at international film awards. More than 100 years after the launch of the first Indian film, Indian cinema is still on the way to find a shining opportunity to win a good position in viewers’ eyes.